MEET OUR TEAM
“We're dedicated to fostering connection and community by developing world-class education programs for mountain bike coaches worldwide. Through collaboration with coaches and businesses across the industry, OUR MISSION IS TO CONTINUE CREATING programs that truly inspire, EMPOWER & PROGRESS COACHES AROUND THE GLOBE.”
GSMBC is an independent organization and is not affiliated with PMBIA or its programs. Any references to past contributions are intended solely to reflect GSMBC’s history and experience in the industry.
EXECUTIVE TEAM
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Paul Howard
PRESIDENT | EDUCATION DIRECTOR
Principle Author of all GSMBC Materials & Course Content.
Founder & Creator of the original PMBI courses from 2006-2015. Principle Author of all PMBIA Materials & Course Content 2015-2024.
ZEP Coaching | Owner | CEO
Previous Experience: PMBIA Co-Founder, President, Director of Programs.
CASI Level 4 Examiner, Canadian Interski Team Member 2015. Head Snowboard Trainer Whistler Blackcomb 2009 - 2019.
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Shannon Howard
MANAGING DIRECTOR
Responsible for global course scheduling, permitting, logistics and sales. Two decades of experience building the mountain bike coaching and instructor training industry, across the globe.
ZEP Coaching | Director
Previous Experience: PMBIA Co-Founder, B.Comm Finance & Accounting
CASI Level 1 Instructor, AUS Swim Coach
STRATEGIC LEADERSHIP TEAM
The GSMBC Strategic Leadership Team is a select group of visionary leaders driving the evolution of mountain bike coach education worldwide. Focused on strategic growth and global impact, they ensure GSMBC stays at the forefront of coaching standards, inspiring and empowering the next generation of riders and coaches.
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Darren Butler - Canada
GSMBC Licensed Course Provider, GSMBC Cert 3 Mentor
Endless Biking Co-owner, Vice President
Previous experience: PMBIA Co-Founder, Assistant Technical Director, PMBIA Level 4 Instructor
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Kelli Sherbinin - Canada
GSMBC Licensed Course Provider, GSMBC Cert 1 Mentor
Endless Biking Co-owner, President
Previous experience: PMBIA Co-Founder, PMBIA Tech Team Member, PMBIA Level 3 Instructor
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Ross Dunlop - Canada
GSMBC Cert 4 Mentor
Co-Owner Sportsense
Olympic Boardercross Coach, CASI Level 4 Instructor
Previous experience: PMBIA Tech Team Member, PMBIA Level 4 Trainer
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Kristian Jackson - USA
GSMBC Cert 3 Mentor
Senior Lecturer, Recreation Management, Appalachian State University; Trail Boss, Rocky Knob Mountain Bike Park.
Donuts & Bikes Podcast Co-Host
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer, PMBIA Level 4 Instructor
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Rhys Ellis - AUSTRALIA
GSMBC Cert 3 Mentor
Redbull Hardline Tasmania Event Manager
Owner Apogee Coaching
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer, PMBIA Level 3 Instructor
GSMBC GLOBAL EDUCATION TEAM
Education Director Paul Howard leads GSMBC's Global Education Team, an exceptional group of dedicated, professional industry leaders. With many team members boasting 10 to 20 years of experience training mountain bike instructors and coaches worldwide, this team represents the pinnacle of expertise in the field. Together, they are shaping the future of mountain bike education, bringing a wealth of knowledge, proven standards, and a passion for progress to inspire and elevate the next generation of MTB coaches globally.
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Harlan Price - USA
GSMBC Cert 3 Mentor
Owner Take Aim Cycling
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer, PMBIA Level 4 Instructor
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Jo Wall - AUSTRALIA
GSMBC Cert 1 Mentor
Owner Trailhead Coaching
Previous experience: PMBIA Tech Team Member, PMBIA Level 1 Trainer.
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Javier Muñoz - CANADA/SPAIN
GSMBC Cert 3 Mentor.
GSMBC Spanish Course Manager
ACMG Mountain Ski Guide
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer.
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Shanna Powell - USA
GSMBC Cert 1 Mentor
Owner Endless Bike Co
Previous experience: PMBIA Tech Team Member, PMBIA Level 1 Trainer.
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Jake Boling - Canada
GSMBC Cert 4 Mentor
CASI Tech Team Member, CASI Level 4 Instructor
Previous experience: PMBIA Tech Team Member, PMBIA Level 4 Trainer
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Kelli Sherbinin - Canada
GSMBC Licensed Course Provider, GSMBC Cert 1 Mentor
Endless Biking Co-owner, President
Previous experience: PMBIA Co-Founder, PMBIA Tech Team Member, PMBIA Level 3 Instructor
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Rory Bingham - New Zealand
GSMBC Cert 2. Mentor
Owner Onward MTB coaching
Previous Experience: ZEP Instructor Academy, Whistler Bike Park Coach, PMBIA Tech Team Member, PMBIA Trainer
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Ross Dunlop - Canada
GSMBC Cert 4 Mentor
Co-Owner Sportsense
Olympic Boardercross Coach, CASI Level 4 Instructor
Previous experience: PMBIA Tech Team Member, PMBIA Level 4 Trainer
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Kristian Jackson - USA
GSMBC Cert 3 Mentor
Senior Lecturer, Recreation Management, Appalachian State University; Trail Boss, Rocky Knob Mountain Bike Park.
Donuts & Bikes Podcast Co-Host
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer, PMBIA Level 4 Instructor
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Darren Butler - Canada
GSMBC Licensed Course Provider, GSMBC Cert 3 Mentor
Endless Biking Co-owner, Vice President
Previous experience: PMBIA Co-Founder, Assistant Technical Director, PMBIA Level 4 Instructor
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Rhys Ellis - AUSTRALIA
GSMBC Cert 3 Mentor
Redbull Hardline Tasmania Event Manager
Owner Apogee Coaching
Previous experience: PMBIA Tech Team Member, PMBIA Level 3 Trainer, PMBIA Level 3 Instructor
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Simon Holden - Canada
GSMBC Cert 3 Mentor
Professional Instructor Certification and Training, Coaching and Guiding
Previous Experience: PMBIA Level 4, International Technical Committee Member, Trainer; CASI Level 4, Evaluator, 2 x Interski Team Member; CSIA Level 4, Course Conductor; CANSI Telemark Level 2, XC Level 1
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Ben Chaddock - British Columbia
Learning and Technology Advisor
Previous experience: Coaches Association of Canada Certified Master Coach Developer, Cycling BC iRide Curriculum developer, University degrees in Economics and Learning
GSMBC ADAPTIVE EDUCATION TEAM
Hannah Bostrom leads our team of dedicated adaptive MTB coaches, bringing years of experience working with adaptive sports communities. Collaborating with Education Director Paul Howard, GSMBC is committed to expanding our offerings to foster inclusivity and accessibility in mountain biking.
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STEVE RYBOLT
Steve Rybolt has over 20 years of experience in outdoor education. As the Adaptive Mountain Bike Program Manager for Evergreen Mountain Bike Alliance in Washington, he focuses on education and trail accessibility. He is also a Lead Instructor and Trainer for the organization. Steve holds certifications as a PMBIA Trainer, Level 2 Coach, Adaptive Coach, and Wilderness First Responder.
GSMBC Cert 1 Mentor.
Previous experience: PMBIA Level 1 Trainer
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HANNAH BOSTROM
ADAPTIVE PROGRAM DIRECTOR
Hannah has spent the past 10 years in Adaptive Mountain Biking and Snow Sports. She collaborates with the AMTB community to create professional education and certification opportunities that help more people get out riding. As leader of the Adaptive Education Team, her background in education and leadership drives her commitment to expanding AMTB's reach and impact.
GSMBC Cert 1 Mentor
CADS Level 3, CADS Level 2 Trainer
Previous Experience:
PMBIA Tech Team Member, PMBIA Level 2 Instructor, PMBIA AMTB Trainer and Adaptive Program Coordinator, PMBIA Level 1 Trainer.
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CHRIS TOBIN
CJ is a professional trail builder collaborating with adaptive riders, mtb clubs, organisations and land managers to create inclusive trails and programs for riders of all abilities. From introducing adaptive riders to the sport to supporting national-level adaptive DH MTB racers, CJ champions Universal Trail Design—ensuring trails are accessible, understandable, and usable by everyone.
GSMBC Cert 1 Mentor
Owner Gravity Riders
Previous experience:
PMBIA Level 3 Instructor, PMBIA Level 2 Apprentice Trainer, BICP Level 2 Adaptive Instructor
